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      <image:caption>Marketing and Media Global Awards, London Shorty Awards, NYC</image:caption>
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      <image:title>Work - United by Clemente</image:title>
      <image:caption>Puerto Rico is one of the most complex socio-political places in the world. With a population of 3.2 million living on the Island and 5.8 living in the United States, Puerto Ricans are a mix of Taino, Spanish and African heritage, fused with American influence. You'll hear Spanish, English and even Spanglish spoken. A colony of the United States since 1898, parts of the population would like for it to become a state, others to remain in its current status and other wish for it to become an independent country. The result of this ideological and cultural tug-of-war is that most of our icons have been polarized and have been claimed for different political agendas. Except for one. We are all united by Clemente. Roberto Clemente is a Puerto Rican baseball Hall of Famer. He died in 1972, in a tragic airplane accident while on his way to delivering humanitarian help to earthquake victims in Nicaragua. His selfless devotion to humankind is an example and inspiration for all Puerto Ricans to follow That's why for the 50th anniversary of his incredible achievement of hitting 3,000 hits, we collaborated with spoken word performer Flaco Navaja to create a poetic anthem to honor what number 21, Roberto Clemente, represents to every Puerto Rican. Presenting 3,000 x 50 = 21</image:caption>
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