New Business
Participating in new business pitches is an incredibly fulfilling experience. The combination of a winning mentality and the rush of adrenaline transforms this activity into one of the most engaging and rewarding aspects of my professional work. Below is a selection of some of the work done to attract new clients.
Participating in new business pitches is an incredibly fulfilling experience. The combination of a winning mentality and the rush of adrenaline transforms this activity into one of the most engaging and rewarding aspects of my professional work.
Developed along with Matt Consolazio the platform message that contributed to winning the Great Wolf Lodge business. Yeah, we came up with "Wolf Out!" I love finding solutions that are natural progressions for brands.
Copy exercise for LIGA MX presentation. This is the Professional Soccer League in Mexico and they wanted an exploration of voice identity and tone for the US market. The answer: humor and attitude.